It’s just a fact that websites with video content rank higher and build trust with potential customers. Video doesn’t have to complicated or time consuming.
No matter what you do, your job is to tell your story. -Gary Vaynerchuk
Here are 3 ideas to get you started with video content for your online brand/webpage.
About Us/Day in the Life Video
This video should show people what it’s like to work with you and should address some of their most common fears or objections to working with businesses like yours. Customers should see your face and hear your voice. This is a great opportunity to tell people WHY they should work with you. What makes you special? Why are you passionate about your business? Throw in some personal facts (or some cute babies or dogs if that’s you) and watch your trust numbers skyrocket. Keep it to about 90 seconds and use some background music to further set the tone of your business.
Product Demonstration Video
64% of people are more likely to buy a product after watching a video. It doesn’t have to be a product you make. For example, a remodel company could demonstrate new building materials and highlight their benefits. We use product videos to highlight our portrait products. You should focus on what makes the product unique and why it’s superior to any alternatives. Throw in a promotional bonus and see how people respond. Again, 1-2 minutes is the sweet spot here.
Customer Testimonial Video
Admit it, you’ve seen a customer review on a website and said, ‘No way that’s a real testimonial.’ Break through that barrier by having your customers do a video testimonial. These shouldn’t be free form, you should guide your customer to the specific things you want to highlight about your brand. Have them describe how you addressed their fears and solved their problem. These can be shorter, 30-60 seconds is enough social proof.
Alright, there are 3 ideas to get you started on video for your website. Start small and keep at it. If you’re still overwhelmed and want some help getting started, we’re just a phone call away.
